For commercial real estate investors in the Rio Grande Valley, every decision is driven by the bottom line. Max Lerma is an advisor who shares that focus, leveraging a powerful combination of financial expertise and hyper-local market intelligence to maximize client returns. With an MBA in Finance and Marketing and a background as a successful entrepreneur, Max analyzes assets through an investor’s lens. His strategy begins with a deep dive into the data—scrutinizing recent sales, cap rates, and local economic drivers to provide a clear and accurate valuation. This analytical rigor allows him to identify unique strengths and value-add opportunities for buyers and to execute targeted marketing strategies that attract qualified investors for sellers. Whether you are acquiring a new asset, repositioning a property, or planning a strategic disposition, you can rely on Max’s tenacious negotiation and unwavering advocacy to achieve optimal outcomes.